Book review: Red Hot Internet Publicity: The Insider’s Guide to Marketing Online by Penny C. Sansevieri


  • Paperback: 414 pages
  • Publisher: CreateSpace Independent Publishing Platform
  • Fourth edition (December 28, 2015)


Red Hot Internet Publicity – Fourth Edition! The Shortest Path to Mastering Your Online Promotion Strategies Learn through straightforward, real-world examples The ever-changing world of online promotion can be overwhelming. Especially for authors and small business owners trying to build strong brands. The buzz phrases. The lingo. And the paralyzing feeling of not knowing where to start or what to do. Enough of that already! It’s time to dump those feelings forever—and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential Internet Publicity roadmap.

Whether you’re a beginner or a seasoned marketer who wants to refine your skills, Red Hot Internet Publicity delivers current, expert insight into how to build the perfect website, drive tons of visitors to your message and build a strong presence on today’s Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and Instagram.

Red Hot Internet Publicity is practical, straightforward and accessible. It eliminates the mystery and guesswork.

Page by page, Penny Sansevieri shows you exactly how to:

* Amp up engagement on an authentic level and build a loyal fan base

* Build a website that turns visitors into customers

* Drive thousands of new buyers to your product or service

* Share content that excites people and gets them coming back for more

* Target your activity for maximum exposure and impact—get noticed!

* Utilize strategies that are proven to work on every major social media platform.

You’ll learn that social media isn’t about being everywhere, it’s about being everywhere that matters. Keep Red Hot Internet Publicity at your fingertips and you’ll never have to fear what you don’t know. Instead, you’ll have a highly-effective Internet publicity plan that’s practical, powerful, and custom tailored for your business or book marketing campaign.

Penny Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. Her company has developed hundreds of successful book marketing campaigns, and Penny is responsible for researching, creating and implementing the first comprehensive Internet publicity campaign called, The Virtual Author Tour.

Buy the book:   Amazon  

61I+A3WnWEL._UX250_ABOUT THE AUTHOR:  Penny is a book marketing and media relations specialist. She coaches authors on projects, manuscripts and marketing plans and instructs a variety of courses on publishing and promotion.

Her company, Author Marketing Experts, Inc, specializes in non-traditional promotion for exceptional results.

Connect with the author:   Website   Twitter   Facebook


I looked forward with interest to studying this guide on marketing online because I am presently rebranding and building a new website.  Most of the information was already familiar to me since I have a good deal of experience using social media.  With that in mind, I was pleasantly surprised to discover a plethora of useful information and tricks that helped me with my project.  The author often presents these as RED HOT TIPS.  Here are a few of the things I learned:

  • Linkedin sends almost four times more users to your homepage than Facebook or Twitter
  • When using Google+, add entire blog posts rather than just links because blog posts get more attention
  • You don’t have to be on every social media site, only the ones that matter to your market.

This book is excellent for both beginners and experienced bloggers alike.  If you don’t have any social media experience, i.e. Facebook, Twitter, Linkedin, Pinterest etc. it will teach you how to set up these accounts and give you advice on how to make them more effective.  It also teaches you how to get the most out of your social media.

You learn how to create the perfect website and how to drive traffic to your different pages. Understanding Google Analytics, SEO and learning how to use keywords properly are important tools to making your website a success. There was so much information in this book but it was nicely broken down into manageable chapters that you can refer back to.  I had marked and underlined the information that I needed as I read through the chapters.

I highly recommend this guide to anyone who wants to build an engaging and profitable website.



Book review: How to Sell Books by the Truckload on Amazon by Penny C. Sansevieri

8498657_origBook Description:

Amazon wants you to sell a lot of books. And How to Sell Your Books by the Truckload teaches you exactly how to do it. Internationally renowned Amazon book marketing expert, Penny Sansevieri, has created the ultimate guide for mastering the Amazon marketing system.

And in moments it can be right at your fingertips! The savings in time you’ll gain is enormous—when compared to painstakingly researching this information yourself.

When you follow Penny’s time-tested proven formulas you’ll instantly skyrocket the exposure you receive and kick your book promotion campaign into overdrive!

Plus, you can bypass all of the misinformation out there about how Amazon works. That’s because every secret you need to know to understand the Amazon marketing system inside and out is right here. Penny Sanseveri takes you step-by-step through simple and dynamic processes that show you how to:

  • Get top visibility for your book on Amazon
  • Increase sales through perfectly-timed pre-order campaigns
  • Leverage a secret tool to get hundreds of reader reviews
  • Use Kindle Unlimited to your greatest advantage
  • Boost sales by knowing when to give away your e-book – it really works!
  • Use keywords and book descriptions that puts your book in front of tons of buyers
  • Identify and locate secret categories that drive bigger sales

Get your booked ranked #1 in your category!

How to Sell Your Books by the Truckload is your must-read, go-to resource if you want to really understand the inner workings of Amazon, so you can sell more books. Order right now and you’ll also receive these FREE BONUSES:

BONUS #1: Free listings to book bloggers, fiction bloggers, and romance bloggers! Includes hundreds of bonus resources!

DOUBLE BONUS: Includes a special book marketing discount coupon!

Buy the Book:  Kindle version  Paperback

825611Meet the author:  Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU.Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of fourteen books, including and, which has been called the “leading guide to everything Internet.”AME was the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author’s message into the online community. AME has had over eleven books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.To learn more about Penny’s books or her promotional services, you can visit her web site at

Connect with Penny:    Facebook  ~  Twitter  ~  Pinterest   Google +

Review:  This was just the book I needed.  I have a book for sale on Amazon and never really understood all the steps required to properly promote my book.  Penny’s book came with some practical flash cards entitled “RED HOT book hacks” that you can use as reminders every time you sell a book on Amazon.  She also included other cards called “TIPS” that teach you to promote your book properly. There are illustrations taken from that teach you how to navigate around its website.  (this is very Indiana Jones!) The book is divided into these sections:

  • understanding Amazon
  • what publishing looks like now
  • how to research keywords
  • creating bestselling book ideas
  • keyword strategies for greater visibility
  • simple keyword success strategies to rock your book
  • the importance of Amazon categories
  • Amazon themes
  • Amazon book pricing
  • (etc.  there are so many more!)
As I read through the book I kept marking areas that I need to work on but I had so many that I will just highly a few, i.e.:
– getting reviewed
– gifting e-books
I plan to sit down and go through each chapter and work on my author page as well as re-work the keywords for my book.  I also need to work at getting more reviewers. This book is going to be “super useful” as I plan to publish another book in the near future and I want to promote it properly.  Thanks Penny for all the hard work you put into this practical guide!

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