Book review: Red Hot Internet Publicity: The Insider’s Guide to Marketing Online by Penny C. Sansevieri


  • Paperback: 414 pages
  • Publisher: CreateSpace Independent Publishing Platform
  • Fourth edition (December 28, 2015)


Red Hot Internet Publicity – Fourth Edition! The Shortest Path to Mastering Your Online Promotion Strategies Learn through straightforward, real-world examples The ever-changing world of online promotion can be overwhelming. Especially for authors and small business owners trying to build strong brands. The buzz phrases. The lingo. And the paralyzing feeling of not knowing where to start or what to do. Enough of that already! It’s time to dump those feelings forever—and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential Internet Publicity roadmap.

Whether you’re a beginner or a seasoned marketer who wants to refine your skills, Red Hot Internet Publicity delivers current, expert insight into how to build the perfect website, drive tons of visitors to your message and build a strong presence on today’s Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and Instagram.

Red Hot Internet Publicity is practical, straightforward and accessible. It eliminates the mystery and guesswork.

Page by page, Penny Sansevieri shows you exactly how to:

* Amp up engagement on an authentic level and build a loyal fan base

* Build a website that turns visitors into customers

* Drive thousands of new buyers to your product or service

* Share content that excites people and gets them coming back for more

* Target your activity for maximum exposure and impact—get noticed!

* Utilize strategies that are proven to work on every major social media platform.

You’ll learn that social media isn’t about being everywhere, it’s about being everywhere that matters. Keep Red Hot Internet Publicity at your fingertips and you’ll never have to fear what you don’t know. Instead, you’ll have a highly-effective Internet publicity plan that’s practical, powerful, and custom tailored for your business or book marketing campaign.

Penny Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. Her company has developed hundreds of successful book marketing campaigns, and Penny is responsible for researching, creating and implementing the first comprehensive Internet publicity campaign called, The Virtual Author Tour.

Buy the book:   Amazon  

61I+A3WnWEL._UX250_ABOUT THE AUTHOR:  Penny is a book marketing and media relations specialist. She coaches authors on projects, manuscripts and marketing plans and instructs a variety of courses on publishing and promotion.

Her company, Author Marketing Experts, Inc, specializes in non-traditional promotion for exceptional results.

Connect with the author:   Website   Twitter   Facebook


I looked forward with interest to studying this guide on marketing online because I am presently rebranding and building a new website.  Most of the information was already familiar to me since I have a good deal of experience using social media.  With that in mind, I was pleasantly surprised to discover a plethora of useful information and tricks that helped me with my project.  The author often presents these as RED HOT TIPS.  Here are a few of the things I learned:

  • Linkedin sends almost four times more users to your homepage than Facebook or Twitter
  • When using Google+, add entire blog posts rather than just links because blog posts get more attention
  • You don’t have to be on every social media site, only the ones that matter to your market.

This book is excellent for both beginners and experienced bloggers alike.  If you don’t have any social media experience, i.e. Facebook, Twitter, Linkedin, Pinterest etc. it will teach you how to set up these accounts and give you advice on how to make them more effective.  It also teaches you how to get the most out of your social media.

You learn how to create the perfect website and how to drive traffic to your different pages. Understanding Google Analytics, SEO and learning how to use keywords properly are important tools to making your website a success. There was so much information in this book but it was nicely broken down into manageable chapters that you can refer back to.  I had marked and underlined the information that I needed as I read through the chapters.

I highly recommend this guide to anyone who wants to build an engaging and profitable website.